Info Business

What is an Info Product? Definition, How to Create and Promote

Raf Iervolino Raf Iervolino
September 22, 2025 30 min read
 Info-Product

An info product is a digital product that delivers structured knowledge, guidance, or problem-solving content to help users achieve a specific result. It is designed to transfer knowledge from a creator to a consumer using formats like ebooks, online courses, webinars, templates, or membership sites.

Creating an info product involves packaging educational or how-to content around a clear transformation from a starting point (problem or need) to a desired outcome (solution or skill). This transformation is what gives an info product its value. For example, a course on SEO helps a beginner rank websites; a fitness guide helps someone lose weight or build muscle.

Info products are distributed digitally, which means they can be sold repeatedly without inventory or shipping. Once created, they scale easily and can be sold to a global audience with minimal ongoing costs. This scalability makes them highly profitable, especially when paired with automation tools and traffic strategies like email marketing, SEO, or paid ads.

Promoting an info product requires building trust and authority. Most creators use lead magnets (like free PDFs or mini-courses) to attract subscribers and then nurture them through email sequences or webinars before making a sales offer. This article will explain what defines an info product, outline its key characteristics, examine what makes an info product business model work, and show you how to create, sell, and grow one effectively in today's digital economy.

What is an Info Product?

An info product is a digital product that delivers structured knowledge or specialized expertise to help users solve a specific problem, learn a skill, or achieve a desired outcome. Info products are sold online and delivered electronically, making them accessible, scalable, and cost-efficient to produce.

The most common types of info products include eBooks, online courses, video training, webinars, templates, and membership sites. Each format is designed to transfer information in a consumable way, frequently with a step-by-step framework that guides the user from problem to solution. Unlike physical products, info products are intangible and do not require manufacturing, inventory, or shipping. Once created, they can be sold repeatedly with minimal ongoing costs, allowing creators to earn passive income or build authority in a niche.

Info products are created by subject-matter experts, coaches, consultants, or entrepreneurs who want to monetize their knowledge. They are especially popular in niches like business, fitness, personal development, relationships, and digital marketing. The value of an info product comes from the transformation it promises. Buyers are not paying for content—they are paying for a shortcut to results, whether that means learning to start a business, improve their health, or master a new skill.

Successful info products are built around clear outcomes, address a specific audience, and are regularly supported by bonuses, guarantees, or community access to increase perceived value and trust.

What are the main characteristics of an Info Product?

An info product is defined by its digital format, structured educational content, and ability to scale without physical constraints. It is designed to deliver specialized knowledge in a way that helps users achieve a specific transformation or outcome.

A key characteristic of an info product is its focus on solving a particular problem for a defined audience. The content is organized to guide the user from their current state (Point A) to a desired result (Point B), using step-by-step instructional material, frameworks, or systems. Unlike coaching or consulting services, info products are consumed asynchronously. The user interacts with the material independently, without real-time input from the creator. This makes the business model time-leveraged and passive once the product is built.

Info products are non-rivalrous and durable. One person's use doesn't reduce availability for others, and the content remains intact over time. However, to maintain relevance, creators regularly update their materials to reflect new trends, tools, or industry standards. Most info products are built around a particular niche or knowledge area. This allows the creator to position themselves as an authority, build trust with their audience, and charge premium prices for high-value outcomes.

Because they are digital, info products require no inventory, packaging, or shipping logistics. This makes them low-overhead and ideal for solopreneurs, educators, and content creators looking to monetize their knowledge. These characteristics make info products one of the most flexible and profitable models in the digital economy.

What is an Info Product Business?

An info product business is a digital business model built around selling knowledge-based products online, such as courses, ebooks, templates, or webinars. It allows creators to monetize their expertise by packaging information into downloadable or streamable formats.

info-product-business-model

Unlike physical product businesses, info product businesses do not require inventory, manufacturing, or shipping logistics. The products are delivered digitally, which keeps overhead low and makes the model highly scalable. Once created, an info product can be sold repeatedly without additional production costs. Revenue in an info product business is generated through direct sales, memberships, or subscription access. 

Profit margins are among the highest in ecommerce, reaching 80–90%, because the cost of goods sold is minimal. The main investment is the creator's time and knowledge, which can be utilized indefinitely once the product is built. Info product businesses regularly rely on personal branding or niche authority to attract and convert customers. 

Info product business models appeal to solopreneurs, small teams, and investors alike. Buyers are drawn to the low-maintenance operations and high ROI potential, especially when the business has evergreen content, multiple traffic sources, and a strong email list. The most successful info product businesses combine high-quality educational content with automated marketing systems, making them attractive assets for acquisition or long-term passive income.

How to create an info Product

Creating an info product is a structured process that turns your knowledge into a scalable digital asset. Each step builds on the one before it, guiding you from idea to launch. 

The full process is outlined below.

  • Step 1: Choose a Profitable Niche: A profitable niche is one where you can solve a specific problem for a defined audience. Look for a space where you have personal experience, market demand exists, and people are actively spending money. Use keyword tools, forums, and competitor analysis to validate the opportunity.
  • Step 2: Understand Your Target Audience: Define who your ideal customer is by building a clear profile. Identify their goals, frustrations, and desired outcomes. Use surveys, social media groups, and Reddit threads to observe what questions they ask and what language they use.
  • Step 3: Generate and Validate Your Product Idea: Brainstorm solutions that directly address your audience's most urgent problems. Validate your idea by asking for feedback, running polls, or offering a free beta version. If people won't pay for it or engage with it, revise your concept.
  • Step 4: Choose the Right Format: Select a format that best delivers your solution. Common info product types include: Ebooks, Online courses, Webinars, Templates.
  • Step 5: Outline the Content Structure: Break your product into logical modules or steps. Each section should move the user from one stage to the next with clarity and purpose. Use a transformation-based framework: start with the problem, walk through the process, and end with the result.
  • Step 6: Create the Content: Write, record, or design your materials with a focus on clarity and usability. For ebooks, this means strong headlines, clean formatting, and actionable insights. For courses, record videos, design slides, and create worksheets or quizzes to support learning.
  • Step 7: Design and Package Your Product : Your product must look credible and professional. Design a cover, brand your materials, and use tools like Canva, Notion, or Kajabi to organize your content. Visual polish builds trust and increases perceived value.
  • Step 8: Set Up Delivery and Payment Systems: Use platforms like Gumroad, Teachable, or Podia to host and deliver your product. Integrate a payment processor like Stripe or PayPal. Automate delivery emails to ensure customers receive instant access.
  • Step 9: Launch and Promote : Plan a launch using email sequences, social media posts, and partnerships. Build anticipation with behind-the-scenes content or early-bird discounts. Use urgency (limited-time bonuses or pricing) to drive conversions.
  • Step 10: Collect Feedback and Improve: After launch, gather testimonials, monitor refund requests, and ask for reviews. Use this input to improve your product, adjust your messaging, and refine your funnel. A well-optimized info product can sell passively for years.

Creating an info product is not just about making content—it's about solving a problem in a way that people are willing to pay for. When done correctly, it becomes a repeatable business model that scales without trading time for money.

What are the most lucrative niches for an Info Product?

The most lucrative niches for an info product are those with high demand, strong emotional drivers, and the potential for measurable transformation. 

These markets are willing to invest in specialized knowledge that solves real problems or accelerates personal or financial growth.

  • Health, Fitness and Wellness: Niches such as weight loss, hormone balance, mental health, and holistic healing offer recurring demand from consumers seeking better well-being.
  • Finance and Wealth Building: Personal finance, investing, crypto education, and money management appeal to audiences aiming for financial independence or early retirement.
lucrative niches for an info product

Is it Hard to Create an Info Product?

Creating an info product is not hard, but it does require structured thinking and a clear process. Anyone with specialized knowledge or experience can package that insight into a digital product—such as an ebook, course, or template—using tools that are widely accessible.

The level of difficulty depends on the type of product you choose to create. For example, ebooks can take 2–6 weeks to write and design, while online courses may require more time for video production, scripting, and platform setup. However, simpler formats like workbooks or Q&A recordings can be launched in days.

The most important steps involve organizing your knowledge, identifying your audience's core problem, and choosing a format that delivers a clear result. Once published, the product can be sold repeatedly with minimal additional effort, making the upfront work worth the long-term return.

What are the Types of Info Products?

There are many types of info products, each designed to deliver knowledge in a specific format. Info products are digital assets that package expertise, training, or solutions into downloadable or streamable formats. The most common types are listed below.

  • Ebooks: An ebook is a digital document that delivers written content in a downloadable format. Ebooks are regularly used to teach a step-by-step process, explain a concept, or provide niche-specific knowledge. They are usually 10 to 100+ pages long and can be created in two to six weeks.
  • Online Courses:  Online courses are structured learning programs delivered through video, audio, and written modules. They typically include lessons, quizzes, and downloadable resources. Course creators generally use platforms like Teachable or Kajabi to host and sell their content.
  • Webinars:  A webinar is a live or pre-recorded session that delivers training or presentations in real time. Webinars typically include screen sharing, Q&A, and audience interaction. They are commonly used for product launches, coaching, or lead generation.
  • Training Programs: Training programs are comprehensive educational solutions that combine multiple formats like videos, workbooks, and live coaching. They are usually outcome-driven and designed to help users achieve a specific transformation over a set period of time.
  • Digital Products:  Digital products include templates, spreadsheets, calculators, swipe files, or toolkits that help users complete a task faster. These are commonly used in business, design, and productivity niches and can be sold as one-time purchases or bundled offers.
  • Membership Sites:  A membership site is a gated platform where users pay on a recurring basis, monthly or annually, for access to exclusive content. Memberships typically include courses, community forums, live calls, and regular content updates.
  • Mastermind Groups:  A mastermind is a high-level peer group led by an expert or coach. These groups offer access to networking, accountability, and personalized advice. Masterminds are generally priced at a premium and include live meetings or virtual sessions.
  • Audio Content: Audio info products include downloadable MP3s, podcasts, guided meditations, and audio interviews. They are ideal for mobile consumption and regularly used in niches like wellness, productivity, and coaching.
  • Workbooks and Templates:  Workbooks and templates are fill-in-the-blank tools that guide users through a process. They are typically used alongside courses or coaching programs to support implementation and improve learning outcomes.
  • Live Event Recordings:  Live event recordings are video or audio replays of conferences, summits, or workshops. These are typically sold after the event ends and provide value to those who couldn't attend in person.
  • Cheat Sheets and Q&A Guides: Cheat sheets are quick-reference documents that summarize key processes or frameworks. Q&A guides answer common questions on a specific topic and are regularly used as lead magnets or low-ticket products.

Each type of info product serves a specific learning style and business model. Choosing the right format depends on the depth of content, target audience, and desired outcome.

Online Courses

Online courses are structured digital products designed to teach a specific skill, system, or transformation through video lessons, worksheets, and guided modules. They allow creators to share knowledge in a scalable, automated format that learners can access from anywhere.

Creating an online course begins with choosing a topic that solves a clear problem or delivers a worthwhile outcome. The best course topics are based on what your audience already wants to learn, not just what you want to teach. This ensures message-to-market match and increases buyer motivation.

Online courses are one of the most profitable types of info products because they can be sold repeatedly with minimal additional cost. Once launched, they can generate passive income, build authority, and serve as a lead-generation tool for higher-ticket offers. Whether you're teaching productivity, fitness, marketing, or mindset, online courses give you a repeatable way to monetize your knowledge while helping others achieve real-world results.

Webinars

Webinars are live or pre-recorded digital presentations designed to deliver expert knowledge, training, or insights to a targeted audience in real time. A webinar is structured like an online seminar, combining visual content with spoken instruction to educate, engage, or convert viewers.

A typical webinar lasts between 30 minutes and 2 hours and follows a clear outline that includes an introduction, a value-packed main session, and a closing segment with a call to action. The most effective webinars use storytelling to guide the audience through a problem-solution framework, regularly incorporating slides, screen sharing, or live demonstrations.

Webinars can be monetized in multiple ways. A live webinar can be offered as a paid event, a free lead magnet, or part of a larger product launch. Once recorded, the webinar can be repurposed and sold as a standalone information product, included in a membership site, or used as a bonus in an online course. The scalability of webinars makes them ideal for info product creators. A single live event can reach hundreds or thousands of attendees, and the recording can generate passive income long after the event ends. Popular platforms for hosting webinars include Zoom, WebinarJam, Demio, and GoToWebinar.

To succeed with webinars, creators must choose a niche-specific topic that solves a real problem, promote the event through email and social media, and follow up with attendees using replay links, surveys, or product offers. When executed well, webinars can drive both revenue and authority, making them one of the most effective formats for delivering and selling information products.

Training Programs

Training programs are a structured type of information product designed to deliver deep, outcome-driven learning over a defined period. They differ from one-off courses by offering a complete transformation through guided instruction, practical application, and personal support.

A training program is organized into sequential modules that build on each other. Each module introduces new concepts, reinforces previous knowledge, and leads toward a specific result or skill mastery. Most programs run over several weeks or months to allow for consistent progress and retention.

Training programs regularly include a blend of live sessions, recorded lessons, workbooks, and implementation tasks. The combination of these elements helps learners apply what they've learned in real time. Many programs also offer group coaching, peer accountability, or 1:1 feedback to keep participants engaged and on track.

Unlike simple digital downloads or webinars, training programs are designed with clear learning outcomes. Participants regularly complete assignments, quizzes, or capstone projects to demonstrate their understanding. In many cases, programs award certificates of completion or professional credentials.

The most successful training programs focus on solving a particular problem. For example, a business training program may help entrepreneurs build a client acquisition system, while a wellness program might guide participants through a 12-week body transformation plan.

Training programs are commonly used in niches like business, marketing, health, career development, and personal growth. Due to their comprehensive nature and high perceived value, they generally command premium pricing—ranging from $500 to $5,000 or more depending on the depth of the curriculum and level of support included.

Digital Products

Digital products are non-physical assets delivered electronically that offer value through knowledge, creativity, or utility. They are a core type of info product because they can be created once and sold repeatedly with no inventory or shipping costs.

A digital product is defined by its format, which includes downloadable files, interactive tools, or access-based content. These products are distributed instantly via email, download links, or membership platforms, making them scalable and low-maintenance.

There are many types of digital products used in info business models. Each type serves a specific purpose and audience, depending on the format and function. Digital products are powerful because they allow creators to package their expertise or creative assets into scalable, passive-income streams. Their flexibility, instant delivery, and low overhead make them one of the most accessible and profitable types of info products.

Mastermind

A mastermind is a high-level information product that brings together a small group of individuals for structured, peer-driven growth. It is designed to combine expert facilitation with collaborative learning, accountability, and strategic problem-solving.

Masterminds are led by a coach, consultant, or entrepreneur with deep experience in a specific field. The facilitator sets the agenda, moderates discussions, and ensures each member receives targeted feedback and support. Meetings are held regularly—weekly, bi-weekly, or monthly—and may occur virtually or in person.

Unlike passive digital products, a mastermind relies on active participation and real-time interaction. Members are expected to contribute insights, share challenges, and offer solutions to others in the group. This format leverages collective intelligence and creates an environment of mutual accountability.

Most masterminds are intentionally limited in size, generally capped at 5 to 20 members. This ensures each participant has time to engage deeply and receive personalized attention. The exclusivity of the group typically increases its perceived value and allows the host to charge premium prices—ranging from $1,000 to over $25,000 per year depending on the niche and access level.

Masterminds are especially effective for entrepreneurs, coaches, consultants, and professionals who want to accelerate their results through high-trust collaboration. They demand more time and energy from the creator but consistently deliver the most impactful client transformations and the highest lifetime customer value.

How to promote an Info product

Promoting an info product effectively involves using a mix of digital marketing methods that drive attention, build trust, and lead to conversions. The most reliable approaches are listed below.

  • Email marketing: Used to nurture leads and announce offers directly to your audience.
  • Social media promotion: Done through platforms like Instagram, Facebook, and LinkedIn.
  • Affiliate partnerships: Help expand reach using trusted third-party promoters.
  • Webinars or live sessions: Used to demonstrate value and answer questions in real time.
  • Paid advertising: Includes Facebook Ads, Google Ads, or YouTube to generate traffic quickly.
  • Content marketing
    Involves blog posts, videos, and SEO to build long-term visibility.
  • Influencer collaborations: Provide credibility and access to niche audiences.
  • Lead magnets: Such as free ebooks or templates used to collect emails before pitching the product.

Each method works best when aligned with your audience's behavior and the format of your info product.

What are the most effective strategies to Promote an Info Product?

Promoting an info product effectively requires targeted strategies that align with audience behavior and buying insight. The most successful approaches combine paid traffic, content, and collaborations to drive consistent conversions.

  • Email Marketing  Build and nurture a list by offering lead magnets and consistently sending value-driven emails. Email campaigns can generate up to forty dollars for every one dollar spent.
  • Affiliate and Influencer Partnerships Connect with creators or experts who already serve your target audience. Offer commissions or joint promotions to expand reach.
  • Social Media Advertising Use platforms like Facebook, Instagram, or YouTube to run highly targeted ad campaigns. Retargeting warm traffic increases conversion rates.
  • Content Marketing Publish blog posts, videos, and tutorials that address problems related to your product. Use SEO to attract organic traffic over time.
  • Webinars and Live Events Host free sessions that provide value and present your info product at the end. This builds trust and drives urgency.
  • Lead Magnet Funnels Offer free templates, mini-courses, or checklists to capture emails and move prospects into a nurture sequence.
  • Product Bundling and Bonuses Increase perceived worth by combining your info product with related digital resources or time-limited bonuses.
  • SEO Optimization Refine your sales page and content for search engines to drive long-term organic visibility.
  • Collaborations and Joint Ventures Team up with complementary businesses to co-promote offers to each other's audiences.

Is Facebook ADS good for promoting Info products?

Yes, Facebook Ads are highly effective for promoting information products when structured correctly. The platform allows creators to reach highly specific audiences based on demographics, interests, and behaviors that align with the topic of the info product.

Facebook's targeting tools support segmentation by niche, such as business owners, fitness enthusiasts, or aspiring coaches. This makes it easy to match the message of your product to the right market. Ad formats like video, carousel, and lead generation forms also work well for showcasing digital education content and collecting leads.

Using Facebook's pixel and retargeting features, creators can re-engage users who visited a sales page or watched a webinar but didn't purchase. This improves conversion rates over time and reduces ad spend waste. When optimized, Facebook Ads can drive a high ROI

Is Tik Tok ADS good for promoting Info products?

Yes, TikTok Ads are highly effective for promoting info products, especially those targeting younger and digitally engaged audiences. The platform supports short-form, high-impact video content that drives both discovery and conversion.

TikTok's algorithm delivers ads based on user behavior and interest signals, allowing info product creators to reach highly relevant users within seconds. Formats like in-feed videos, Spark Ads, and branded challenges enable creators to demonstrate the transformation or value of their info product visually and persuasively.

The platform's user base exceeds 1.5 billion monthly active users, with strong adoption among Gen Z, millennials, and Gen Alpha—demographics that actively seek self-education, digital skills, and personal development. Research shows that 92% of TikTok users take action after viewing an ad, and over one-third have purchased a product they discovered on the platform.

TikTok Ads are particularly well-suited for:

- Digital courses on topics like fitness, finance, or creativity

- Lead magnets that build email lists for funnel-based selling

- Personal brand-driven products promoted through storytelling

To succeed, info product ads on TikTok must feel native, entertaining, and value-driven. Direct selling performs poorly, while authentic content that educates or inspires tends to convert best.

Is YouTube ADS good for promoting Info products?

Yes, YouTube Ads are highly successful for promoting an info product. The platform provides unmatched reach with over 2 billion monthly users and allows content creators to target audiences based on behavior, interests, and search history. This exactness helps info product marketers display ads to viewers actively seeking knowledge in their field. YouTube accommodates multiple ad formats—such as skippable in-stream, bumper, and Shorts—that can be adjusted for awareness, lead generation, or direct sales. Video ads also permit content creators to showcase competence, preview product merit, and build trust through visual storytelling. Campaign results can be tracked in detail, enabling information-based improvement for conversions.

How to promote an Info product organically

Promoting an info product organically means using free, value-driven strategies that build trust and visibility without relying on paid ads. The most effective methods focus on content, community, and credibility.

  • Content Marketing: Publish blog posts, videos, or podcast episodes that solve specific problems tied to your info product. Use SEO to attract long-term traffic from search engines.
  • Email List Building: Offer a free lead magnet such as a checklist, template, or mini-course to collect email addresses. Follow up with helpful tips and product offers through a nurturing sequence.
  • Social Media Engagement: Share insights, behind-the-scenes content, and user outcomes on platforms like Instagram, LinkedIn, or TikTok. Engage in comments and use storytelling to build connections.
  • Guest Collaborations: Appear on podcasts, write guest posts, or co-host webinars with other creators in your niche. This exposes your product to audiences who already trust the host.
  • Online Communities: Join Facebook groups, Reddit threads, or Discord servers where your audience hangs out. Answer questions and naturally reference your product when relevant.
  • Leverage Testimonials: Collect and share real user feedback and success stories. Social proof builds credibility and drives conversions without needing paid traffic.

Each of these strategies works by turning attention into trust and trust into sales—without spending on ads.

Where to sell Info products?

Info products can be sold through a variety of digital platforms that support direct payment, content delivery, and audience access. The most effective places to sell info products are listed below.

Your Own Website Selling through your own website gives you full control over pricing, branding, and customer relationships. Tools like Shopify, WooCommerce, or ClickFunnels allow you to host digital products, manage payments, and build email lists for remarketing.

Online Course Platforms Platforms like Teachable, Udemy, Thinkific, Kajabi, and Podia are designed for hosting and selling courses. They handle video delivery, student access, and payment processing, while offering built-in marketing tools.

E-commerce Marketplaces Sites like Gumroad, Payhip, and Etsy for digital downloads allow creators to sell ebooks, templates, and other downloadable info products with minimal setup.

Membership Communities Platforms like Patreon, Mighty Networks, or Circle let you sell info products on a subscription basis. This model works well for ongoing training, content drops, or community-driven learning.

Amazon Kindle Direct Publishing For ebooks and written guides, Amazon KDP offers global reach and built-in traffic. It supports both free and paid distribution, with royalties based on pricing tiers.

Each platform has different fee structures, audience types, and technical requirements, so choosing the right one depends on your product format and business model.

What are the benefits of launching an Info Product Business?

Launching an info product business offers a wide range of financial, operational, and strategic advantages. These benefits make it one of the most scalable and accessible business models for creators, educators, and entrepreneurs.

  • High Profitability and Low Costs Info products have minimal production, distribution, and startup costs. Once created, they can be sold repeatedly with little to no overhead, resulting in high profit margins.
  • Scalable and Automated Digital delivery allows one product to serve thousands without extra work. Automation tools handle sales, delivery, and follow-up, enabling passive income and business growth without hiring.
  • Flexible and Accessible The business can be run from anywhere with just a laptop and internet. It suits all experience levels, from beginners using checklists to experts launching full programs.
  • Multiple Revenue Models Sell products as one-time purchases, subscriptions, bundles, or with tiered pricing. Add upsells, cross-sells, and licensing for expanded income streams.
  • Evergreen and Global Reach Digital products solve timeless problems and can be sold worldwide, 24/7. With occasional updates, they stay relevant and generate consistent long-term revenue.
  • Authority and Marketing Power Publishing an info product builds expert credibility and opens doors to speaking, consulting, and collaboration. Free products also serve as effective lead magnets for list building.
  • Optimized and Repurposable Access to data enables continuous improvement. One idea can be repackaged across formats—webinars, ebooks, courses—maximizing content value and reach.

Each of these benefits contributes to why info product businesses continue to grow in popularity across industries—from health and finance to education, marketing, and personal development.

What are the challenges of Info Product Business?

Running an info product business presents several recurring challenges that impact scalability, profitability, and customer trust. The most common issues are listed below.

  • High refund rates due to buyer's remorse or unmet expectations
  • Outdated content that loses relevance in fast-changing niches
  • Customer service strain from technical issues or unclear product delivery
  • Market saturation in popular niches like marketing, fitness, and finance
  • Dependence on personal branding which limits resale or delegation
  • Difficulty maintaining conversion rates without optimized funnels
  • Inconsistent product data across platforms causing buyer confusion
  • Manual processes that delay product launches and reduce efficiency
  • Low-quality digital assets like poor visuals or audio affecting perceived value
  • Negative reviews that damage reputation and reduce trust over time

Who can help You on launching and Scaling Info Business?

Launching and scaling an info product business is easier when supported by the right professionals. The most effective help comes from digital marketing experts, business consultants, and funnel strategists who specialize in online education models.

  • Digital marketing specialists help attract and convert your audience using paid ads, SEO, and email automation.
  • Content strategists organize your knowledge into sellable formats like courses, ebooks, or webinars.
  • Sales funnel experts design the journey that turns leads into paying customers through landing pages, upsells, and automation.
  • Business coaches or mentors provide guidance based on real experience growing info businesses.
  • Online course platforms like Teachable, Kajabi, or Thinkific offer tools to host, sell, and deliver your content.
  • Community managers help build engagement and retention around your brand.
  • Copywriters craft persuasive messaging that increases conversions and reduces refund rates.
  • Video production teams support the shift from static PDFs to high-trust video formats.
  • Web developers create custom portals, membership sites, and branded learning environments.

Each expert supports a different stage of the info business lifecycle, from product creation to scaling and automation.

Discover How I scaled more than 200 Info Business

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Raf Iervolino

Raf Iervolino

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