11 Info Products Examples you can Create

Creating info products is one of the most effective ways to turn your knowledge into income. Info products are digital resources designed to teach, guide, or solve a problem for a specific audience using your skills.

An info product is any packaged digital asset that delivers structured information, skills, or solutions, without requiring you to be present. These are scalable, high-margin products that can be sold repeatedly with no additional delivery cost.

There are five main types of info products that form the foundation of most successful digital businesses:

• Ebooks and Digital Guides: Downloadable written resources that teach a concept or solve a specific problem.
• Online Courses: Structured educational content delivered through video, slides, or interactive lessons.
• Membership Sites: Subscription-based platforms offering exclusive content, tools, or communities.
• Webinars and Virtual Workshops: Live or recorded training sessions that provide in-depth instruction or transformation.
• Workbooks and Templates: Fillable tools or pre-made frameworks that help users implement a process or complete a task.

Each of these formats can be used to deliver value in a clear, repeatable way. Some are better for passive income, while others work well for lead generation or high-ticket offers. In the sections below, I'll show you the most profitable info products you can create, complete with examples, pricing models, and reasons they work. Whether you're a coach, freelancer, educator, or content creator, there's an info product format that fits your audience and business model.

What is an example of an Info Product?

An example of an info product is an online course that teaches a specific skill through structured video lessons, downloadable resources, and guided exercises. It is designed to deliver a transformation, such as helping a beginner learn graphic design or guiding a freelancer to build a profitable portfolio.

Info products are digital resources created to educate, instruct, or solve a problem using packaged knowledge. They are consumed online and include formats like ebooks, templates, webinars, and membership sites. What defines them is not the format, but the outcome they help the user achieve.

For example, an ebook titled "How to Start a Profitable Etsy Shop in 30 Days" qualifies as an info product because it provides step-by-step instructions that lead the reader to a clear business result. A template bundle for social media content planning is also an info product because it helps users save time and execute a strategy more effectively.

Unlike entertainment-based digital goods, info products are transactional in knowledge, they promise a shift from point A (problem or lack of skill) to point B (solution or skill mastery). 

What is an example of Info Product business?

An info product business is a digital business model built around creating and selling knowledge-based products online. The core of this business is that the information itself is the product, packaged to help customers solve a problem, learn a skill, or achieve a result.

The most common formats include downloadable ebooks, video-based online courses, membership sites, webinars, coaching programs, and digital templates. Each product is created once and sold repeatedly, making it highly scalable with low overhead and high profit margins.

An example of an info product business is a fitness coach who builds a $97 video course on home workouts for new moms. After filming and uploading the course, they sell it through a landing page using email marketing and social media ads. Another example is a freelance designer who sells Canva templates for $27 each, allowing entrepreneurs to quickly brand their content without hiring a designer.

The success of an info product business depends on identifying a clear target audience, solving a specific problem, and delivering real value in a digital format. Tools like Teachable, Gumroad, Kajabi, and Podia make it easy to host and sell these products globally. Because there's no physical inventory, creators can focus on content, marketing, and automation. This makes info product businesses ideal for experts, educators, freelancers, and consultants who want to scale their income without trading time for money.

List of Info Products you can Create

There are many types of info products you can create to share your knowledge, generate income, or grow your audience. 

The most popular and profitable formats of Info Products are listed below.

• Ebooks and Digital Guides – Downloadable PDFs or Kindle files that explain a topic in depth.
• Online Courses – Structured video or text-based lessons delivered through platforms like Teachable or Kajabi.
• Membership Sites – Subscription-based websites offering exclusive content, community access, or ongoing training.
• Webinars and Virtual Workshops – Live or recorded sessions that teach a skill or solve a problem interactively.
• Workbooks and Templates – Fill-in-the-blank resources, spreadsheets, or planners that help users take action.
• Cheat Sheets and Checklists – One-page summaries or step-by-step lists for quick reference.
• Audiobooks and Expert Interviews – Audio-based content that delivers knowledge on the go.
• Software as a Service (SaaS) – Subscription-based digital tools that solve a specific problem or automate tasks.
• AI-Powered Tools and Prompts – Generative AI apps, prompt libraries, or GPT-based utilities customized to a niche.
• Live Event Recordings – Repurposed content from conferences, summits, or workshops sold as premium digital access.
• Coaching and Consulting Programs – Personalized services delivered via Zoom, phone, or email to help clients achieve desired results.

Consulting and Coaching

Consulting and coaching are two of the most profitable info products you can create because they transform your knowledge into personalized, high-value services. Both models allow you to sell your knowledge directly while providing flexibility in format, pricing, and delivery.

Consulting is the process of providing expert advice to individuals or organizations to help them solve specific problems or improve performance. A consultant analyzes a client's current situation, identifies obstacles or inefficiencies, and delivers customized strategies or solutions. Consulting is results-driven and frequently focused on business systems, operations, or technical processes.

Examples of consulting info products include:Marketing consulting for small businesses looking to increase leads and conversions, HR consulting for startups that need help with hiring and compliance, Financial consulting for individuals seeking investment or budgeting strategies, Technology consulting for companies implementing new software or digital tools, Nonprofit consulting for organizations needing help with grant writing or infrastructure.

Coaching is a guided process where the coach helps clients achieve personal or professional goals through structured conversations, accountability, and mindset work. Unlike consulting, coaching is not about giving answers—it's about helping clients discover their own solutions and grow through support and feedback.

Examples of coaching info products include:

- Business coaching programs for entrepreneurs scaling their revenue

- Executive coaching for professionals developing leadership skills

- Life coaching for individuals pursuing personal fulfillment or clarity

- Career coaching for job seekers navigating transitions or promotions

- Wellness coaching for clients improving health, habits, or stress management

Both consulting and coaching can be packaged as one-on-one sessions, group programs, digital bundles, or subscription-based models. They can be delivered live or pre-recorded, and frequently include worksheets, assessments, or proprietary frameworks.

Consultants regularly charge per project or by the hour, with rates typically between $100 and $500+ per hour. Coaching packages are usually sold in monthly plans or multi-session bundles ranging from $200 to $2,000+, depending on the niche and transformation provided.

If you have deep knowledge in a particular field and enjoy working directly with clients, consulting and coaching are powerful ways to monetize your skills while creating scalable info products.

Online courses

Online courses are structured digital learning programs designed to teach a specific skill, method, or body of knowledge through video, text, and interactive modules. They are one of the most scalable and profitable info products because they can be sold repeatedly with no additional delivery cost.

An online course is organized into modules or lessons, each containing a combination of pre-recorded video, downloadable resources, and assessments.

There are five main types of online courses that creators can build:

• Self-paced courses: Learners progress on their own schedule using pre-recorded content and worksheets.
• Cohort-based courses: Students move through the course together with live sessions and group accountability.
• Hybrid courses: Combine live instruction with pre-recorded material and assignments.
• Certification courses: Designed to prepare learners for a formal credential or professional exam.
• Micro-courses: Short, focused programs that teach a single skill or outcome in 1–2 hours.

The content of a course can range from beginner tutorials to high-ticket mastery programs. The most successful online course creators focus on solving a specific problem or delivering a clear transformation. They frequently include bonuses such as downloadable templates, access to a private community, or live Q&A calls to increase perceived value.

Once created, an online course can be sold through email marketing, social media ads, affiliate partnerships, or bundled into a membership site. With the right positioning and audience fit, online courses can generate passive income and establish long-term authority in a niche.

Ebooks & Digital Guides

Ebooks and digital guides are downloadable information products that deliver step-by-step knowledge, research, or training in a written format. These digital publications are designed for easy access across devices like smartphones, tablets, laptops, and e-readers.

Creating an ebook is one of the simplest ways to package your knowledge into a sellable product. Most ebooks are written in PDF, EPUB, or MOBI formats and can range from short 15-page guides to extensive 100+ page manuals. They are commonly used to teach a specific skill, explain a complex topic, or walk readers through a process with clarity and structure.

The most successful ebooks focus on solving a particular problem or helping the reader achieve a clear result. Examples include:

- Business and Marketing: "How to Build a Profitable Email List in 30 Days" or "The Complete Guide to Instagram Growth for Coaches"

- Health and Wellness: "7-Day Detox Plan for Beginners" or "Meal Prep Guide for Busy Professionals"

- Finance and Investing: "Beginner's Guide to Budgeting" or "How to Invest in Real Estate with $5K"

- Technology and Skills: "Learn Python in 10 Days" or "WordPress for Non-Developers"

- Personal Development: "The Productivity Blueprint" or "How to Stop Procrastinating in 5 Steps"

Ebooks and digital guides are highly scalable and cost-effective to produce. Once written and formatted, the same file can be sold repeatedly with no additional production cost. Most ebooks are priced between $15 and $50 depending on the depth of content and niche demand. High-value guides in technical or business categories can sell for $100 or more.

Ebooks and digital guides remain one of the most beginner-friendly and profitable info products to launch, especially for educators, coaches, freelancers, and subject-matter experts who want to monetize their knowledge without needing advanced tech or video skills.

Membership Sites & Mastermind

Membership sites and mastermind groups are scalable info products that deliver ongoing value through exclusive access, recurring content, and peer-based learning. Both formats are built around community, continuity, and transformation.

A membership site is a gated digital platform that provides ongoing access to premium content, resources, or services in exchange for a recurring fee. Members pay monthly or annually to access tutorials, templates, expert interviews, private forums, or live sessions that are not available publicly. The content is organized to support continuous learning, skill development, or business growth.

The most successful membership sites combine structured learning paths with community support. For example, a digital marketing membership might include weekly strategy videos, downloadable campaign templates, and a private Slack group for Q&A and feedback. A fitness membership might offer structured workout plans, nutrition guides, and monthly coaching calls. Sites like MasterClass, Yellow, and Kanda Yoga School use this model to deliver high-value content with flexible access.

Mastermind groups are structured peer accountability programs designed for high-engagement transformation. Unlike membership sites that focus on content delivery, masterminds revolve around small-group interaction, shared goals, and facilitated problem-solving. Many info product creators combine both models.

A membership site may include a mastermind tier for premium subscribers who want deeper accountability and live interaction. This hybrid approach creates multiple revenue streams while increasing retention and perceived value.

Webinars & Virtual Workshops

Webinars and virtual workshops are live or recorded online events designed to teach, demonstrate, or guide participants through a specific topic in real time. These info products combine structured instruction with interactive elements, making them ideal for delivering value while building trust and authority.

A webinar is a one-to-many presentation format where the host shares slides, tutorials, or knowledge while engaging the audience through Q&A, polls, or chat. Most webinars run between 30 and 90 minutes and are frequently used to showcase competence, introduce a product, or deliver focused training. For example, a digital marketing expert might host a webinar titled "How to Build a High-Converting Email Funnel," charging $97 for access or offering it free as a lead magnet.

Virtual workshops are more hands-on and participatory. They frequently include exercises, group discussions, or guided projects. These sessions may span a few hours or multiple days and are designed to help attendees walk away with a completed skill or outcome. A copywriting coach might run a 3-hour workshop on "Writing Your First Sales Page," where participants complete drafts during the session with live feedback.

Common examples of monetized webinars and workshops include:

- Live training on SEO strategies, priced at $47–$197 per session

- Software walkthroughs for new users, bundled with purchase or subscription

- Wellness workshops on stress management, yoga, or nutrition, frequently priced at $20–$100

- Certification workshops in fields like coaching, marketing, or cybersecurity, ranging from $200 to $1,000+

These formats are highly scalable. A single live session can reach hundreds of people, while recordings can be sold repeatedly as evergreen info products. Many creators bundle webinar replays with ebooks, templates, or online courses to increase perceived value and revenue.

Webinars and virtual workshops are especially effective for lead generation and product launches. They allow creators to deliver value upfront, answer objections live, and convert attendees into paying customers with limited-time offers or bonuses.

Workbooks and Templates

Workbooks and templates are digital info products designed to help users complete specific tasks, follow structured processes, or achieve defined goals using repeatable, fillable formats.

A workbook is a guided resource that includes exercises, prompts, and frameworks that walk users through a transformation or learning process. It contains step-by-step instructions, checklists, and reflection spaces. For example, a business planning workbook might include sections for goal setting, SWOT analysis, marketing strategy, and financial forecasting. A productivity workbook could guide users through weekly planning, time blocking, and habit tracking across 30 days.

Templates are pre-formatted files that users can customize and apply to their own projects without starting from scratch. They are designed for speed, structure, and consistency. 

Common examples include:

- Social media content calendar templates for marketers

- Resume templates for job seekers

- Budget tracking templates for personal finance coaches

- Email sequence templates for digital marketers

Both formats are highly valued because they save time, reduce guesswork, and provide a proven structure. Unlike ebooks or courses, workbooks and templates are interactive, making them ideal for coaches, consultants, educators, and creators who want to package their knowledge into actionable tools.

Cheat Sheets

Cheat sheets are short-form info products that condense complex topics into clear, actionable reference guides. A cheat sheet is designed to help users quickly recall key concepts, steps, or formulas without reading an entire book or course. A cheat sheet includes summarized information formatted as bullet points, checklists, diagrams, or tables. The goal is to make the content scannable and immediately useful during real-time tasks or decision-making.

Cheat sheets are popular in technical, business, and creative fields because they save time and reduce cognitive load. They are used as lead magnets, standalone digital products, or bonus materials for courses, memberships, and coaching programs.

Common examples of cheat sheets include:

- Social media content calendars with platform-specific posting tips

- Branding guides with typography rules and color codes

- Agile project management workflows for Scrum or Kanban teams

- Budgeting templates with income, expense, and savings categories

- Fitness routines with reps, rest times, and progression tracking

Cheat sheets are delivered as downloadable PDFs, printable one-pagers, or mobile-optimized files. They are fast to create, within 1 to 3 days, and can sell for $5 to $50 depending on the niche and perceived value. Because they offer instant utility and simplify execution, cheat sheets remain one of the most profitable and evergreen info products for creators, educators, and consultants.

Audiobooks

Audiobooks are spoken-word versions of written content that allow users to consume information through listening rather than reading. They are a versatile info product format that transforms books, guides, or educational material into downloadable or streamable audio files.

Audiobooks are ideal for audiences who prefer auditory learning or need hands-free content while commuting, exercising, or multitasking. They serve learners with visual impairments, busy professionals, and people who absorb information better through sound.

Creating an audiobook involves recording a narration of the content using a quality microphone and editing software. The finished audio is then formatted into popular file types like MP3 or AAC and distributed through platforms such as Audible, Apple Books, Google Play Books, or direct sales pages.

Audiobooks typically sell for $15 to $50 depending on length, narrator quality, and subject matter. Once produced, they require no additional fulfillment, making them a scalable and profitable digital asset for info product creators.

Software as a Service (SaaS)

Software as a Service (SaaS) is a type of information product that delivers cloud-based software to users through a recurring subscription model. The software is hosted online and accessed via a web browser or app, eliminating the need for local installation or manual updates.

SaaS products function as scalable digital tools that solve specific problems or automate workflows for individuals, teams, or entire organizations. They generate recurring revenue by providing monthly or annual plans, frequently with tiered pricing based on usage, features, or team size.

The core benefit of SaaS as an info product is its ability to serve thousands of customers simultaneously with minimal incremental cost. Because the software is centrally maintained, updates, security patches, and new features are rolled out automatically without user intervention.

Examples of SaaS info products include:

- Canva: A web-based design tool that allows users to create graphics, presentations, and marketing materials through intuitive drag-and-drop features.

- Slack: A team communication platform that organizes conversations into channels and integrates with other tools like Google Drive and Zoom.

- Mailchimp: An email marketing service that helps businesses automate campaigns, manage contact lists, and track engagement metrics.

- QuickBooks Online: A cloud-based accounting software used by small businesses to manage invoices, expenses, and financial reporting.

- Trello: A visual project management tool that uses boards, lists, and cards to help teams organize and prioritize tasks.

SaaS info products are designed for scale and longevity. They frequently include built-in analytics, user onboarding flows, and customer support systems to retain users and reduce churn. Because of their digital nature, SaaS products can be sold globally, with no shipping or inventory costs, making them one of the most profitable and sustainable info product models available.

AI-driven tools and products

AI-driven tools and products are intelligent software solutions that use artificial intelligence to automate tasks, generate content, or deliver personalized experiences. These info products are designed to learn from data, adapt to user behavior, and improve over time without human intervention.

AI tools are different from static info products like ebooks or templates because they provide dynamic, real-time outputs based on user input or system data. Many AI-driven products are delivered as SaaS applications, mobile apps, or browser-based platforms with subscription models.

The most common types of AI-driven info products include writing assistants, chatbots, design generators, and analytics tools. Each of these uses machine learning, natural language processing, or computer vision to produce results that would otherwise require human knowledge.

AI-driven info products are scalable, updateable, and frequently monetized through monthly subscriptions, freemium upgrades, or usage-based pricing. Because they deliver continuous value and adapt to user needs, they are among the most profitable.

Live Event Recordings

Live event recordings are digital info products created by capturing the full content of in-person or virtual events and packaging them for on-demand access. These recordings transform one-time experiences like conferences, summits, or workshops, into scalable, evergreen assets.

A live event recording includes high-resolution video and audio of the event, along with supplemental materials such as presentation slides, downloadable workbooks, or session transcripts. The content is edited and uploaded within 1 to 5 days after the event, making it one of the fastest info products to produce post-event.

Selling live event recordings allows creators to monetize their events long after they've ended. These recordings are frequently priced between $20 and $200 depending on the niche, speaker authority, and exclusivity of the content. Premium events with well-known experts or advanced training sessions can command higher prices, especially when bundled with bonuses like lifetime access or private Q&A replays.

Examples of live event recordings include:

- Business and marketing conferences featuring keynote sessions, panel discussions, and behind-the-scenes strategy breakdowns.

- Creative workshops such as live painting classes, design bootcamps, or music production sessions captured in real time.

- Health and wellness retreats filmed for remote participants, including yoga flows, nutrition talks, and guided meditations.

- Tech summits and coding events where product demos, live builds, and technical talks are recorded and sold to professionals for ongoing education.

- University guest lectures or certification events that are later offered through learning platforms as continuing education credits.

Live event recordings are ideal for educators, coaches, and event organizers who want to extend the lifespan of their content and serve a global audience. Once recorded, these digital products can be sold repeatedly without additional production costs, making them a low-overhead, high-margin info product.

How to Create an Info Product

Building an information product starts by identifying a specific problem your audience wants solved. The best information products are built around a clear need, such as learning a new skill, simplifying a complex task, or saving time and money. Before developing anything, research your target audience to understand their pain points, habits, and preferred content formats.

How to find info products examples from competitors

Finding info product examples from competitors is simple. It is easy to uncover what digital products others are successfully selling by analyzing their platforms, content, and marketing channels.

To identify profitable info products in your niche, use the methods listed below.

• Visit competitor websites: Examine their "Products," "Courses," or "Resources" pages to see if they offer ebooks, online courses, templates, memberships, or coaching.
  
• Search on digital marketplaces: Look on platforms like Udemy, Gumroad, Teachable, and Amazon Kindle to view high-performing info products by category, rating, and sales volume.
  
• Subscribe to email lists: Join your competitors' newsletters to see what lead magnets, paid offers, and product launches they promote through email.
  
• Follow on social media: Monitor Instagram, Facebook, LinkedIn, or TikTok for product announcements, behind-the-scenes content, and promotional campaigns.
  
• Use SEO and traffic tools: Analyze their site with tools like Ahrefs, SEMrush, or SimilarWeb to find top-performing product pages, keywords, and content funnels.
  
• Attend their webinars or events: Join their virtual workshops or live sessions to observe how they package and sell their knowledge.
  
• Look inside communities: Check Reddit threads, Facebook groups, or niche forums where users discuss or recommend info products they've purchased or seen.

Each of these methods reveals real-world examples of info products that are already working and gives you insight into how to improve or differentiate your own.

What are the most successful Info products examples?

The most successful info product examples are online courses, membership sites, SaaS tools, and digital downloads like ebooks and templates. These formats generate high revenue due to low overhead, recurring income, and scalable delivery.

The most profitable info products share four traits: they solve a specific problem, scale without added cost, offer recurring or passive income, and are distributed through high-converting channels like email or community platforms.

Who should start an Info product business?

An info product business is ideal for anyone with specialized knowledge, practical experience, or a teachable skill that others are willing to pay to learn. This includes educators, coaches, consultants, freelancers, creators, and professionals who want to scale their competency beyond one-on-one services. It is especially suited for people who want to stop trading time for money and create digital products that generate income repeatedly. Those comfortable with communication, content creation, or online tools can start quickly with low upfront costs and high potential margins.

What are the benefits of starting an info product business?

Starting an info product business is profitable, scalable, and low-cost. It allows creators to earn passive income by packaging their knowledge into digital formats like ebooks, courses, or templates.

Info products require no physical inventory, making them inexpensive to produce and distribute. Once created, a single product can be sold repeatedly without additional fulfillment costs, enabling unlimited scale. Digital delivery allows global reach, letting you serve customers in any time zone without shipping or logistics.

Profit margins are significantly higher than physical goods, frequently exceeding 80–90%, since there are minimal recurring expenses. Tools like email marketing and automation enable creators to sell 24/7 with minimal manual effort. Email campaigns can return up to $40 for every $1 spent, making them one of the most efficient sales channels for info products.

Flexibility is another key benefit. Info product businesses can be run from anywhere, on your own schedule, and frequently complement existing services like coaching, consulting, or freelance work. Many creators use info products to build authority, grow their audience, and create recurring membership income.

What are examples of scaling successfully Info-business?

Scaling an info product business is achievable when the product delivers repeatable value, the sales system is automated, and the audience continues to grow. Several real-world examples show how creators and companies have expanded from a single product to a scalable digital business model.

Online courses are one of the most scalable info products. Course creators start with a single topic and expand into full programs or academies. Once recorded, courses can be sold repeatedly with no additional production cost. Some creators earn between $50 and $5,000 per course, depending on depth and niche, with creation timelines ranging from two weeks to one year.

Membership sites scale by offering ongoing access to exclusive content in exchange for recurring monthly payments. A well-run membership site can generate $15 to $300 per member each month. Growth comes from combining content updates, community engagement, and a clear value promise.

Webinar-based businesses grow by recording live sessions and selling the replays. A webinar can be created in 1–2 weeks and sold for $50 or more. Many entrepreneurs use webinars as evergreen funnels, combining education with soft selling.

Multi-format info product businesses scale faster by combining ebooks, courses, webinars, and templates into cohesive offers. These bundles increase perceived value and allow cross-selling. Email marketing supports this model by generating $40 for every $1 spent, making it the most effective channel for scaling. Successful scaling depends on combining high-value content, automated delivery systems, and a marketing engine that grows the audience while converting leads into paying customers.