10 Different types of Info Products you can Create

There are 10 main types of info products you can create to share your knowledge and generate income. These include eBooks, workbooks or guides, reports and whitepapers, online courses, video tutorials or masterclasses, podcasts, audiobooks, membership sites, digital workshops or webinars, and coaching programs.

Creating info products is one of the simplest ways to turn your knowledge into a scalable business. Info products are digital, which means you don't need physical inventory, shipping, or overhead. Once created, they can be sold again and again with little to no added cost, giving you the ability to earn passive income while building authority in your niche.

Getting started by creating your info products is straightforward. You begin by identifying a problem your audience wants solved, then package your solution into a format like a course, guide, or training. Tools like Canva, Notion, Teachable, or Gumroad make it easy to design, host, and sell your info product online. Whether you're a coach, freelancer, educator, or hobbyist, info products offer a low-barrier way to monetize what you know.

1. eBooks

An eBook is a digital information product that delivers structured, written content in downloadable formats such as PDF, EPUB, or MOBI. eBooks are designed to educate, solve a problem, or entertain through long-form content that can be accessed on devices like tablets, smartphones, or computers.

Creating eBooks provides several advantages for digital entrepreneurs. eBooks are low-cost to produce, require no inventory, and can be distributed instantly to a global audience. Once published, they can generate passive income and build long-term authority in a niche. eBooks also serve as excellent lead magnets or entry-level products in a broader info product funnel.

eBooks work best in niches where readers seek step-by-step guidance or in-depth explanations. High-performing niches include personal development, financial literacy, digital marketing, fitness and wellness, and skill acquisition topics like coding or photography. Fiction niches such as romance, fantasy, and mystery also thrive on eBook platforms, with serialized content performing well.

To create an eBook, start by selecting a topic that solves a specific problem or delivers a clear transformation. Outline the content into logical chapters, then write or outsource the material. Use tools like Google Docs or Canva for formatting, and design a compelling cover that matches the topic and audience. Export the file into a standard format like PDF, then publish it via platforms like Amazon Kindle Direct Publishing (KDP), Gumroad, or your own website. Promote the eBook using email marketing, SEO, or paid ads to drive traffic and sales.

2. Workbooks / Guides

Workbooks and guides are interactive info products designed to help users implement knowledge through structured exercises, prompts, and step-by-step actions. Unlike eBooks, which are read passively, workbooks are meant to be written in, filled out, and used repeatedly during a learning or problem-solving process.

The main benefit of creating a workbook or guide is that it encourages active learning. Users engage directly with your content, which increases retention and practical application. This hands-on format also positions you as an authority by breaking down complex processes into clear, actionable steps. A well-designed workbook can serve as a standalone product or as a beneficial companion to courses, coaching programs, or live workshops.

Workbooks and guides work best in niches that require structured progress or personal accountability. These include:

• Personal development (goal setting, journaling, habit tracking)
• Business and marketing (planning templates, strategy guides)
• Education (language learning, test preparation, skill-building)
• Health and wellness (meal planning, fitness logs, self-care routines)
• Creative fields (writing prompts, design challenges, project planners)

Creating a workbook or guide starts with identifying a specific problem your audience faces. Break the solution into a logical sequence of steps. Each section should include a short explanation followed by an interactive element such as a worksheet, checklist, or prompt. Use tools like Canva or InDesign to format your pages with clean layouts that are easy to print or use digitally. Export the final version as a PDF or printable file, and consider testing it with a small group before launch to get feedback on usability and clarity.

3. Reports / Whitepapers

Reports and whitepapers are in-depth information products designed to educate, persuade, and establish authority in a specific field. They analyze a problem, present supporting data, and provide strategic recommendations based on research and expert analysis.

Creating a report or whitepaper builds trust by demonstrating subject-matter knowledge and evidence-based thinking. It positions the author as a thought leader and gets used to influence decision-makers, especially in B2B and technical markets. These formats are also highly effective lead magnets, as professionals are willing to exchange their contact details for access to beneficial information.

Reports and whitepapers are best suited for niches that require data-driven decisions, such as business strategy, SaaS, healthcare, finance, marketing, and government policy. Any industry where buyers need to understand trends, risks, or ROI can benefit from this format.

To create a report or whitepaper, start by identifying a key question or challenge in your industry. Research the topic using surveys, case studies, or expert interviews. Structure your document with an executive summary, background, problem analysis, data findings, and actionable conclusions. Use charts or infographics to improve clarity, and format the layout to match your brand's visual style. Once complete, publish it as a downloadable PDF or gated content to generate leads.

4. Online Courses (self-paced, cohort-based)

Online courses are structured digital learning programs delivered through the internet in either self-paced or cohort-based formats. Both formats allow creators to package their knowledge into scalable, high-value info products that serve different learner preferences and goals.

Self-paced online courses are designed for flexibility and autonomy. Students can start anytime, move through pre-recorded modules at their own speed, and revisit materials indefinitely. This format works best for technical skills like coding, design, or marketing, where learners benefit from on-demand access and independent study.

Cohort-based courses follow a fixed schedule with live sessions, deadlines, and group interaction. Learners advance together as a group, with real-time feedback and accountability from instructors and peers. This format is ideal for subjects that require collaboration, discussion, or community—such as leadership, business strategy, or creative writing.

The benefits of creating online courses include higher perceived value, premium pricing potential, and the ability to sell the same content repeatedly without extra delivery effort. Online courses also establish authority in a niche and deepen engagement with an audience through structured transformation.

Some of the best niches for online courses include digital marketing, entrepreneurship, personal development, fitness, wellness, and software training. These niches are well-suited to both self-paced and cohort-based models, depending on the depth and interactivity required.

To create an online course, start by identifying a specific outcome your audience wants to achieve. Break that transformation into a step-by-step framework, and organize it into modules. Record video lessons, create supporting materials like worksheets or templates, and upload everything to a course platform such as Teachable, Kajabi, or Thinkific. For cohort-based courses, set a schedule, create live session agendas, and plan for active community management.Whether self-paced or cohort-based, online courses offer a powerful way to monetize knowledge while helping others achieve meaningful results.

5. Video Tutorials / Masterclasses

Video tutorials and masterclasses are visual-based info products designed to teach skills, concepts, or strategies through recorded or live video instruction. A video tutorial typically focuses on one specific task or process, while a masterclass delivers a more in-depth, structured learning experience led by an expert.

Creating video tutorials or masterclasses offers strong engagement and high perceived value. The video format allows instructors to demonstrate techniques visually, making it easier for learners to follow complex steps. Video-based content builds trust by showing the creator's face and voice, which helps establish authority and personal connection. These products can be monetized as one-time purchases, bundled into courses, or offered through subscription platforms.

The best niches for video tutorials and masterclasses are those that benefit from step-by-step demonstration or expert insight. These include software training, photography, fitness, digital marketing, music, crafts, and personal development. Business and entrepreneurship topics perform well, when the instructor shares proven frameworks or case studies.

To create a video tutorial or masterclass, start by outlining the learning objectives. Break the content into clear, logical sections or modules. Use a quality webcam or DSLR, a microphone with crisp audio, and proper lighting to achieve professional production. For screen-based tutorials, use tools like Loom or ScreenFlow. Edit the footage to remove pauses or distractions, and add text overlays or visuals to reinforce key points. Keep tutorials concise—2 to 10 minutes per topic—and masterclasses structured to deliver a complete transformation in 30 to 90 minutes.

6. Podcasts

Podcasts are audio-based info products that allow creators to share knowledge, stories, or expert interviews through downloadable or streamed episodes. A podcast is released in a series format and can be consumed on platforms like Spotify, Apple Podcasts, or Google Podcasts.

Creating a podcast provides several benefits for info product creators. Podcasts are low-cost to produce and require minimal equipment, including just a microphone, headphones, and recording software. They build a strong personal connection with the audience through voice, tone, and consistency. Podcasts also help establish authority in a niche by showcasing specialization or hosting knowledgeable guests. As the audience grows, podcasts can be monetized through sponsorships, paid subscriptions, affiliate promotions, or by providing complementary info products.

Podcasts work best in niches where trust, storytelling, or ongoing education is important. Business, marketing, health, and personal development are popular podcast niches. Educational topics like language learning, productivity, or science are ideal for structured podcast series. Lifestyle and wellness podcasts also perform well by building loyal communities around shared interests.

To create a podcast, start by defining your topic, target audience, and episode format. Choose a structure such as solo commentary, interviews, or co-hosted conversations and plan your first few episodes. Use tools like Audacity, GarageBand, or Riverside to record and edit. Upload your episodes to a podcast hosting platform like Buzzsprout or Anchor, and distribute them to major directories. Promote each episode on social media, email lists, or blogs to grow your audience.

A podcast is a flexible, scalable info product format that allows creators to teach, entertain, and build brand authority while reaching listeners on their own time.

7. Audiobooks

Audiobooks are audio-based versions of written content that allow users to learn, absorb, or enjoy information through listening instead of reading. As an info product, an audiobook transforms text-based knowledge into a portable, multitask-friendly format that fits into everyday routines like commuting, exercising, or relaxing.

The main benefit of creating an audiobook is its accessibility and reach. Audiobooks appeal to auditory learners, visually impaired users, and busy professionals who prefer listening over reading. They also allow creators to repurpose existing content (such as eBooks, blog posts, or online courses) into a new monetizable format.

Audiobooks are particularly effective in niches such as self-help, business, personal development, education, and storytelling. Motivational content, language learning, and wellness topics like meditation or productivity are well-suited to the audio format.

To create an audiobook, start by adapting your written material into a script that works for audio. Choose whether to narrate it yourself or hire a voice actor. Use a quiet space, a quality microphone, and audio editing software to record and polish the audio. Once finalized, distribute your audiobook via platforms like Audible, iTunes, or Google Play, making it available to global listeners.

8. Membership Sites

A membership site is a digital platform where users pay a recurring fee to access exclusive content, community features, or ongoing services. Unlike one-time info products, membership sites are designed to deliver continuous value through updates, interaction, and long-term engagement.

The main benefit of creating a membership site is recurring revenue. Instead of selling a product once, you earn predictable income monthly or annually as long as members stay subscribed. This helps stabilize cash flow and increases customer lifetime value. Membership models also develop loyalty by creating a sense of belonging and ongoing transformation, which is harder to achieve with standalone products.

Membership sites work exceptionally well in niches that require continuous learning, support, or progression. These include:

• Education and training: Language learning, software skills, test prep, or certifications.
• Health and fitness: Workout libraries, nutrition plans, and habit coaching.
• Creative fields: Photography, writing, music production, or design tutorials.
• Business and marketing: Templates, coaching, and strategy sessions.
• Hobbies and lifestyle: Gardening, parenting, travel planning, or DIY crafts.

Creating a membership site involves choosing a platform (skool), organizing content into a structured library, and setting up subscription billing. Many creators use tiered pricing to offer different levels of access, such as basic content, premium resources, or direct coaching. To retain members, it's important to release content on a regular schedule and encourage participation through forums, live Q&As, or challenges.

A successful membership site provides more than just content. It creates a system of transformation, accountability, and community that keeps people coming back. When done right, it becomes not just an info product, but a long-term digital ecosystem.

9. Digital Workshops / Webinars

Digital workshops and webinars are live or recorded online sessions where experts teach specific topics using presentations, demonstrations, and interactive tools. They are designed to deliver high-impact learning in real time or on-demand.

The main benefit of creating digital workshops is real-time audience engagement. You can answer questions live, run polls, or guide participants through exercises that deepen understanding. This makes them ideal for building trust, showcasing knowledge, and generating qualified leads.

Digital webinars work best in niches where live interaction or visual instruction adds value. Common examples include business coaching, software training, health and wellness, creative skills, and educational consulting. If your topic benefits from visual aids or live Q&A, a webinar is frequently the best format.

To create a digital workshop or webinar, start by defining your audience and the outcome they want. Choose a delivery format—live, hybrid, or pre-recorded—and structure your content with a clear agenda, visuals, and time for Q&A. Use platforms like Zoom, WebinarJam, or Google Meet, and prepare downloadable resources to increase retention.

Digital workshops are highly repurposable. You can turn the recording into an evergreen product, add it to an online course, or offer it as a lead magnet. This makes webinars one of the most versatile info product types for creators looking to scale their reach and authority.

10. Coaching Programs

Coaching programs are high-touch info products that combine expert guidance with personalized transformation. A coaching program typically includes structured sessions, progress tracking, and direct interaction between the coach and client over a set period of time.

Creating coaching programs allows you to offer the highest value per client by focusing on outcomes, not just content. Clients invest in coaching to achieve specific results—whether it's launching a business, losing weight, or improving their mindset—and are willing to pay premium prices for that transformation. This makes coaching programs one of the most profitable info product types, when paired with recurring payment models or tiered packages.

Coaching programs work best in niches where accountability and expert feedback accelerate results. These include business strategy, health and wellness, career development, life coaching, creative skills, and financial planning. In these fields, clients want more than information—they want direction, structure, and motivation.

To create a coaching program, start by defining the transformation you help people achieve. Then outline a clear framework with milestones and weekly or monthly goals. Choose a delivery format—such as one-on-one calls, group sessions, or hybrid models—and support it with tools like templates, checklists, and private communities. Pricing should reflect the depth of support and access you provide, with many programs ranging from $500 to $5,000+ depending on the audience and outcome promised.

Coaching programs stand out because they offer direct access to specialized knowledge, real-time feedback, and a sense of partnership in the client's path forward. This creates stronger relationships, higher client retention, and more opportunities for referrals and upsells.

How are info products created?

Info products are created by identifying a specific problem your audience wants solved and organizing your knowledge into a structured, digital format that delivers a clear outcome. The process for creating info products starts with researching your audience's biggest pain points, questions, or goals. Once the topic is validated, the next step is outlining the content in a way that teaches, guides, or transforms.

The creation phase includes writing, recording, or designing the core content based on the chosen format such as an eBook, course, or video series. Tools like Canva, Google Docs, Notion, or course platforms like Teachable or Kajabi are used to build and package the product.

After the product is built, creators test it with a small group or offer a pre-sale to collect feedback before full launch. For ongoing formats like memberships, content is updated on a consistent basis to retain value and engagement.

How to choose the info product format to create

Choosing the right info product format depends on your business goals, audience preferences, and your ability to deliver content consistently. The format you choose should match the type of transformation you want to provide and how your audience prefers to consume information.

Start by identifying your business objective. If you want to generate one-time income or validate a new idea, formats like eBooks, reports, or mini-courses are easier to produce and test. If your goal is to build recurring revenue or a long-term relationship with your audience, choose formats like membership sites, coaching programs, or podcasts that support ongoing engagement.

Next, consider your audience's learning style. Visual learners respond well to video tutorials and courses. Auditory learners prefer podcasts or audiobooks. If your audience values step-by-step guidance, workbooks and interactive guides may be more effective.

Choose a format that aligns with your strengths, fits your audience's habits, and supports your business model. Start small, validate interest, and scale into more advanced formats as your experience and audience grow.

What are the benefits of creating info Products?

Creating info products offers a scalable way to turn your knowledge into income and build your successful infobusiness . Once published, digital products like courses, eBooks, or templates can be sold repeatedly without additional production costs. This allows creators to generate passive income while reaching a global audience. Info products also help build authority in your niche, increase customer lifetime value, and reduce dependency on one-on-one services. Because delivery is automated, you can grow your business without trading time for money.

Who should create an Info product?

Info products should be created by anyone with specialized knowledge, a teachable skill, or personal experience that solves a specific problem should create an info product and build your information business . Info products are best created by people who already help others one-on-one like coaches, consultants, educators, or service providers because they can scale their knowledge into a repeatable format.

The right time to create an info product is when you understand your audience's biggest pain point and have a proven way to address it. If your advice, framework, or method has worked for others, packaging it into a digital product allows you to reach more people without trading time for money. Whether you're a business owner, freelancer, or hobbyist, if others ask you how to do something you've mastered, you already have the foundation for a successful info product.